@article {6557,
	title = {The Role of the Media in the Co-Production of Identities in a Filmmaking Company},
	journal = {Tamara: Journal for Critical Organization Inquiry},
	volume = {7},
	year = {2008},
	month = {2008},
	pages = {91-108},
	abstract = {This article focuses on the role of organizational storytelling and identity formation of a Danish filmmaking company, Zentropa Entertainment Productions Company (a.k.a. Zentropa). Identity formation, as storytelling, is taking place in a context of multiple voices, polyphony, and is performed in dialogue. The article explores how identities are co-produced through the interaction between the organization and external actors by their story interaction. The study illustrates how the identity of a filmmaking company emerges from identity stories and how they are co-produced with the media. We argue that the rebellious {\textquoteleft}Maverick{\textquoteright} identity of Zentropa has emerged through its interaction with the media through {\textquotedblleft}counter stories.{\textquotedblright} Finally, the study shows the difficulties that Zentropa encountered trying to maintain its rebellious {\textquoteleft}Maverick{\textquoteright} identity.},
	issn = {1532-5555}
}
