@article {6742,
	title = {Environmental and social responsibility rhetoric of Nike and  Reebok},
	journal = {Tamara: Journal for Critical Organization Inquiry},
	volume = {1},
	year = {2001},
	month = {2001},
	pages = {48-63},
	abstract = {Using the play "Tamara" as a metaphor, Landrum shows how the sharing of stories helps construct an image of what is happening in the athletic apparel industry. The rhetoric of Nike and Reebok from their letters to shareholders is reviewed.},
	issn = {1532-5555}
}
