@book {7007,
	title = {The Impact Of The Digital World On Management And Marketing},
	year = {2016},
	pages = {388},
	publisher = {Poltext},
	organization = {Poltext},
	edition = {I},
	abstract = {The book aims to give an insight into the multifacetedness of changes the Internet {\textendash} referred to here as the digital world {\textendash} triggers in both heory and practice of marketing and management. The book has been divided into 5 subject areas, i.e. management, strategy, communications, brand, and consumer, all of which act as the main themes of subsequent chapters.},
	isbn = {978-8389437-66-2}
}
