@article {7292,
	title = {Metaverse technologies in product management, branding and communications: virtual and augmented reality, artificial intelligence, non-fungible tokens and brain-computer interface},
	journal = {Central European Management Journal},
	volume = {31},
	year = {2023},
	month = {9/2023},
	pages = {511-521},
	abstract = {Purpose {\textendash} To examine the effects of the metaverse on firms{\textquoteright} marketing activities.
Design/methodology/approach {\textendash} A conceptual paper.
Findings {\textendash} It provides evidence of the growing importance of different value capture mechanisms in the
metaverse.
Originality/value {\textendash} Among the first articles on this topic.
},
	issn = {2658-0845 },
	doi = {10.1108/CEMJ-08-2023-0336}
}
