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09/2024
Article
Exploring virtual goods purchase intentions: an integrated SEM-NCA approach in online gaming
Mkedder, Nadjim | Bakır, Mahmut | Aldhabyani, Yaser | Ozata, Fatma Zeynep
6/2021
Article
Should Advertisers Avoid Controversial TV Content? Female Viewer Loyalty and Purchase Intent in the Context of Targeted Sponsorship Vignettes
Banerski, Grzegorz | Biele, Cezary | Awdziej, Marcin | Kaczyński, Adam | Molenda, Sylwester
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