Central European Management Journal

International Strategy as the Facilitator of the Speed, Scope, and Scale of Firms’ Internationalization

Głodowska, Agnieszka Pera, Bożena Wach, Krzysztof

Cracow University of Economics

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Abstract

Purpose: Strategy determines the patterns of internationalization. The speed, scale, and scope of
internationalization are important dimensions from the perspective of firms’ behaviors and activities.
The aim of the article is to identify and verify the relationship between the international
strategy and its impact on three dimensions of the studied phenomenon.

Methodology: The article uses a quantitative approach. The survey was conducted on a sample of
355 internationalized firms from Poland, varying in size.

Findings: The analysis with t test and U test (ANOVA) shows a correlation between a company’s
international strategy as a planning instrument and the speed and scope of internationalization.

Research limitations/implications: While considering a firm’s development, especially its international
growth, one should plan the activities related to entering into foreign markets. The results
presented in this article are just a starting point for further analyses. In an attempt to eliminate its
limitations, further research should focus on building a comprehensive model that includes the
remaining components of international strategy and other categories that stimulate internationalization
processes.

Originality: The originality of this article lies in three elements: (i) the article comprehensively
captures the scale, scope, and speed of internationalization at the same time, (ii) the strategy is
introduced as a determining factor of the scale, scope, and speed of internationalization, and (iii)
the article enriches empirical studies about emerging markets such as Poland.

Metadata

Journal Central European Management Journal 
Volume 27 
Issue 3 
Issue date 2019 
Type Article 
Language en
Pagination 55-84
DOI 10.7206/cemj.2658-0845.3
ISSN 2658-0845
eISSN 2658-2430