Tamara: Journal for Critical Organization Inquiry
Environmental and social responsibility rhetoric of Nike and Reebok
Abstract
Using the play "Tamara" as a metaphor, Landrum shows how the sharing of stories helps construct an image of what is happening in the athletic apparel industry. The rhetoric of Nike and Reebok from their letters to shareholders is reviewed.
Metadata
| Journal | Tamara: Journal for Critical Organization Inquiry |
| Volume | 1 |
| Issue | 2 |
| Issue date | 2001 |
| Type | Article |
| Language | en |
| Pagination | 48-63 |
| ISSN | 1532-5555 |
Copyright info
CC-BY