Drawing upon the genre of ethnographic fiction, this paper explores the challenges that occur when third- and fourth-tier colleges and universities seek accreditation from AACSB. Deans and change leaders normally see the process of achieving accreditation in terms of bureaucratic and behavioral change. This paper argues that more focus must be placed on understanding how the demands of accreditation challenge faculty members’ self-image. Therefore, achieving accreditation requires individuals to have a change in their self-identity so that behavioral change can follow.