The paper discusses organizational planning and decision making as situated materialsemiotic practices in which various local and non-local meaningful elements (e.g. texts and photos) are invocated and resemiotized. The discussion is based on an analysis of a seminar meeting where different stakeholders (researchers, family members, etc.) could put forward their ideas and wishes about the facilities of a soon-to-be-built care home for people with brain injury. In other words, the seminar was part of a wider diagnostic endeavor that was to be started in a specially designed building. The future occupants themselves could not be present to express any views; their point of view was mediated by others. The paper discusses with what communicative resources this mediation was done and how the performance was geared to the audience present. The analytical focus will be how in one talk the speaker makes a transition from sharing experiences to making specific suggestions.