The purpose of this paper is to explore how the ideas and theatrical practices of Bertold Brecht may be applied in organizational contexts. A model is developed that builds on Brechtian conceptions of alienation and integrates organizational learning and role theories. Specifically, the model suggests that role distance may be reconceptualized as a reflective, dialectic process that builds on Brecht's ideas for alienating actors and audiences from the familiar to demonstrate the changing and changeable nature of behavior. This reflective process in turn may facilitate non-routine, role-related learning. Implications for organizational theory and practice are discussed.