Tamara: Journal for Critical Organization Inquiry

Environmental and social responsibility rhetoric of Nike and Reebok

Landrum, Nancy

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Abstrakt

Using the play "Tamara" as a metaphor, Landrum shows how the sharing of stories helps construct an image of what is happening in the athletic apparel industry. The rhetoric of Nike and Reebok from their letters to shareholders is reviewed.

Metadane

Czasopismo Tamara: Journal for Critical Organization Inquiry 
Tom 1 
Numer 2 
Data wydania 2001 
Typ Article 
Język en
Paginacja 48-63
ISSN 1532-5555