Central European Management Journal
COVID-induced virtual teams: A phenomenon-based framework and methodological advice for studying novel events
Tobias Reichert, Hochschule Pforzheim, Pforzheim, Germany | Hochschule Pforzheim, Pforzheim, Germany and University of Southern Denmark, Sønderborg, Denmark | Hochschule Pforzheim, Pforzheim, Germany and Copenhagen Business School, Copenhagen, Denmark | Hochschule Pforzheim, Pforzheim, Germany and University of Gothenburg, Gothenburg, Sweden | Hochschule Pforzheim, Pforzheim, Germany and HTW Berlin University of Applied Sciences, Berlin, Germany | Hochschule Pforzheim, Pforzheim, Germany and Linnaeus University, Vaxjo, Sweden | Hochschule Pforzheim, Pforzheim, Germany
Abstract
Purpose – We conceptualized the novel phenomenon of COVID-induced virtual teams and its implications and provided researchers with the required information on how to conduct a phenomenon-based study for conceptualizing novel phenomena in relevant ways.
Design/methodology/approach – This article stems from phenomenon-based and, thus, theory-building and grounded qualitative research in the German industrial sector. We conducted 47 problem-centered interviews in two phases (February–July 2021 and February–July 2022) to understand how team members and team leaders experienced COVID-induced virtual teamwork and its subsequent developments.
Findings – Empirically, we found COVID-induced virtual teams to be characterized by a high relevance of shaping positive team dynamics via steering internal moderators; crisis is a novel external moderator and transformation becomes the key output factor to be leveraged. Work-from-home leads to specific configuration needs and interrelations between work-from-home and on-site introduce additional dynamics. Methodologically, the phenomenon-based approach is found to be highly suitable for studying the effects of such novel phenomena.
Research limitations/implications – This article is explorative. Thus, we advocate further research on related novel phenomena, such as post-COVID-hybrid and work-from-home teams. A model of how to encourage positive dynamics in post-COVID-hybrid teams is developed and lays the groundwork for further studies on post-COVID teamwork. Concerning methodology, researchers are provided with information on how to conduct phenomenon-based research on novel phenomena, such as the COVID-induced virtual teams that we studied.
Practical implications – Companies receive advice on how to encourage positive dynamics in post-COVID teamwork, e.g. on identifying best practices and resilient individuals.
Social implications – In a country such as Germany that faces labor shortages, our insights might facilitate better labor-market integration for those with care-work obligations and international workers.
Originality/value – We offer a first conceptualization of a relevant novel phenomenon, namely COVID-induced virtual teams. We exemplify the phenomenon-based approach as a suitable methodology that serves to build relevant theory using active categorization.
