@article {7380,
	title = {Credibility of food processing companies in terms of food safety: perspective of Generation Z consumers},
	journal = {Central European Management Journal},
	volume = {32},
	year = {2024},
	month = {6/2024},
	pages = {320-335},
	abstract = {Purpose {\textendash} The authors aimed to identify the opinions of young adult consumers regarding food processing companies{\textquoteright} (FPCs) credibility in terms of food safety (FS).
Design/methodology/approach {\textendash} The authors surveyed Generation Z (GenZ) consumers. The authors assessed the reliability of the research questionnaire using Cronbach{\textquoteright}s alpha statistics. The authors used descriptive statistics and one-way ANOVA analysis of variance in the data analysis to determine intergroup variability. The authors performed statistical analyses using IBM SPSS Statistics. 27.
Findings {\textendash} The most valued determinants for consumers were competence and skills, and the most valued family members{\textquoteright} opinions on FS, followed by experts{\textquoteright} opinions. FS concerns are more associated with FPCs than with farmers. The ethics of conduct and moral responsibility play an important role in assessing the FPCs{\textquoteright} credibility.
Research limitations/implications {\textendash} The questionnaire did not focus on specific food industries, such as fruit and vegetables, fish, meat, dairy, etc. In the future, a similar survey on producers{\textquoteright} credibility should consider the issue of FS risks associated with the specifics of a particular industry.
Originality/value {\textendash} The authors proposed a set of factors that may determine young adult consumers{\textquoteright} perception of the FPCs{\textquoteright} credibility, which they may use for research within other consumer groups.},
	issn = {2658-0845 },
	doi = { 10.1108/CEMJ-10-2022-0175}
}
