%0 Journal Article %J Coaching Review %D 2010 %T Cross-cultural coaching %X The main goal of this article is to explain the concept of cross-cultural coaching, i.e. the concepts and models that can be useful in a multicultural business environment. Firstly, the reasons are given why the author has chosen to write about this topic. Secondly, the most important terms are defined and the most useful models of crosscultural coaching are presented. Finally, the author describes some of her own experiences working as a coach in the European and Asian cultural environment. %B Coaching Review %V 2/2010 %P 35-48 %8 2010 %G eng %N 2