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Book
Extending Boundaries.The Impact of the Digital World on Consumers and Marketing
Awdziej, Marcin | Tkaczyk, Jolanta
6/2021
Article
Should Advertisers Avoid Controversial TV Content? Female Viewer Loyalty and Purchase Intent in the Context of Targeted Sponsorship Vignettes
Banerski, Grzegorz | Biele, Cezary | Awdziej, Marcin | Kaczyński, Adam | Molenda, Sylwester
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