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6/2022
Article
Enhancing Service Brand Passion Through Self-Congruity: The Moderating Role of Gender and Age
Gilal, Faheem Gul | Memon, Amjad Ali | Gilal, Naeem Gul | Gilal, Rukhsana Gul | Memon, Ahsan Ali
3/2021
Article
The Ties That Bind: Do Brand Attachment and Brand Passion Translate Into Consumer Purchase Intention?
Gilal, Faheem Gul | Gilal, Naeem Gul | Gilal, Rukhsana Gul | Gon, Zhenxing | Gilal, Waseem Gul | Tunio, Muhammad Nawaz
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