Attitudes of Polish Consumers Toward Experiential Marketing

Monika Skorek2025-07-252025-07-2520162658-084510.7206/jmba.ce.2450-7814.185https://repozytorium.kozminski.edu.pl/handle/item/1539CC-BY-NC-ND-4.0experience marketingshopping behaviourexperience economyPolandfocus group interviewsexperience marketingshopping behaviourexperience economyPolandfocus group interviewsAttitudes of Polish Consumers Toward Experiential MarketingAttitudes of Polish Consumers Toward Experiential MarketingArticle