Exploring virtual goods purchase intentions: an integrated SEM-NCA approach in online gaming

Nadjim MkedderMahmut BakırYaser AldhabyaniFatma Zeynep Ozata2025-07-252025-07-2520242658-084510.1108/CEMJ-09-2023-0350https://repozytorium.kozminski.edu.pl/handle/item/1770CC-BY-4.0virtual goodsPLS-SEMnecessary condition analysispurchase intentionsvirtual goodsPLS-SEMnecessary condition analysispurchase intentionsExploring virtual goods purchase intentions: an integrated SEM-NCA approach in online gamingExploring virtual goods purchase intentions: an integrated SEM-NCA approach in online gamingArticle