Brand as a Source of Value for Its Buyer and Owner

Teresa TarankoKrzysztof, J. ChmielewskiJ. ChmielewskiKrzysztof2025-07-252025-07-2520142658-084510.7206/mba.ce.2084-3356.125https://repozytorium.kozminski.edu.pl/handle/item/1469CC-BY-NC-ND-4.0brandbrand equitybrand buildingbrandbrand equitybrand buildingBrand as a Source of Value for Its Buyer and OwnerBrand as a Source of Value for Its Buyer and OwnerArticle