Shared Value Creation and Marketing

Jolanta TkaczykMagdalena Krzyżanowska2025-07-252025-07-2520142658-084510.7206/mba.ce.2084-3356.127https://repozytorium.kozminski.edu.pl/handle/item/1471CC-BY-NC-ND-4.0shared value positioningmarketingretailshared value positioningmarketingretailShared Value Creation and MarketingShared Value Creation and MarketingArticle