International Contexts of Social Media and e-WoM Communication in the Customer Decision-Making Process

Małgorzata Bartosik-Purgat2025-07-252025-07-2520182658-084510.7206/jmba.ce.2450-7814.226https://repozytorium.kozminski.edu.pl/handle/item/1604CC-BY-NC-ND-4.0social mediae-WOMcommunicationgenderconsumer behavior processsocial mediae-WOMcommunicationgenderconsumer behavior processInternational Contexts of Social Media and e-WoM Communication in the Customer Decision-Making ProcessInternational Contexts of Social Media and e-WoM Communication in the Customer Decision-Making ProcessArticle