Brand Concept Drives Loyalty Toward Starbucks: Concept, Product, Place, and Staff in Japan

Takumi Kato2025-07-252025-07-2520222658-084510.7206/cemj.2658-0845.70https://repozytorium.kozminski.edu.pl/handle/item/1697CC-BY-4.0coffee storebrand imagebrand conceptpure recallstructural equation modelingcoffee storebrand imagebrand conceptpure recallstructural equation modelingBrand Concept Drives Loyalty Toward Starbucks: Concept, Product, Place, and Staff in JapanBrand Concept Drives Loyalty Toward Starbucks: Concept, Product, Place, and Staff in JapanArticle