Malgorzata DenoueJan Saykiewicz2025-07-252025-07-2520092658-0845https://repozytorium.kozminski.edu.pl/handle/item/1307brand equitybrand loyaltybrand equitybrand loyaltyBrand Loyalty as a Tool of Competitive AdvantageBrand Loyalty as a Tool of Competitive AdvantageArticle