Creating Value for the Organization through Marketing

Lechosław Garbarski2025-07-252025-07-2520142658-084510.7206/mba.ce.2084-3356.119https://repozytorium.kozminski.edu.pl/handle/item/1463CC-BY-NC-ND-4.0marketing performancemarketing productivitymarketing efficiencymarketing effectivenessvaluesmarketing performancemarketing productivitymarketing efficiencymarketing effectivenessvaluesCreating Value for the Organization through MarketingCreating Value for the Organization through MarketingArticle