The True or the Idealized Self: How CEOs Build Their Personal Brands?

Anna M. Górska2025-07-252025-07-2520212658-084510.7206/cemj.2658-0845.40https://repozytorium.kozminski.edu.pl/handle/item/1667CC-BY-4.0personal brandCEOpersonal branding processCEO’s brandpersonal brandCEOpersonal branding processCEO’s brandThe True or the Idealized Self: How CEOs Build Their Personal Brands?The True or the Idealized Self: How CEOs Build Their Personal Brands?Article