The Evolvement of Online Consumer Behavior: The ROPO and Reverse ROPO Effect in Poland and Germany

Jessica Kowalczuk2025-07-252025-07-2520182658-084510.7206/jmba.ce.2450-7814.233https://repozytorium.kozminski.edu.pl/handle/item/1598CC-BY-NC-ND-4.0uncertainty avoidanceonline consumer behaviorROPO effectReverse ROPO effectuncertainty avoidanceonline consumer behaviorROPO effectReverse ROPO effectThe Evolvement of Online Consumer Behavior: The ROPO and Reverse ROPO Effect in Poland and GermanyThe Evolvement of Online Consumer Behavior: The ROPO and Reverse ROPO Effect in Poland and GermanyArticle