Cathy BrédaMiguel DelattreRodolphe Ocler2025-07-252025-07-2520081532-5555https://repozytorium.kozminski.edu.pl/handle/item/2987CC-BY-4.0identitybrandindividualpower allusionmarketstoryidentitybrandindividualpower allusionmarketstoryThe Story behind Identities: from Corporate Discourse to Individual RecognitionThe Story behind Identities: from Corporate Discourse to Individual RecognitionArticle