Filip Wójcik2025-07-252025-07-2520232658-084510.1108/CEMJ-11-2021-0127https://repozytorium.kozminski.edu.pl/handle/item/1744CC-BY-4.0sustainabilityCSR communicationcorporate social responsibilitygamificationsustainabilityCSR communicationcorporate social responsibilitygamificationHelping Dwight: how gamification can improve CSR communication effectiveness?Helping Dwight: how gamification can improve CSR communication effectiveness?Article