NPV-Relevant Product Description and B2B Marketing Contribution to Value Creation

Ryszard Kłeczek2025-07-252025-07-2520142658-084510.7206/mba.ce.2084-3356.123https://repozytorium.kozminski.edu.pl/handle/item/1467CC-BY-NC-ND-4.0value creationvalue driversb2b marketingnpv-relevant productdescriptionvalue creationvalue driversb2b marketingnpv-relevant productdescriptionNPV-Relevant Product Description and B2B Marketing Contribution to Value CreationNPV-Relevant Product Description and B2B Marketing Contribution to Value CreationArticle