Differentiation of Polish and Ukrainian consumers’ attitudes to Russian brands and international brands remaining on the Russian market

Iryna ReshetnikovaKatarzyna Sanak-KosmowskaJan W. Wiktor2025-07-252025-07-2520242658-084510.1108/CEMJ-02-2023-0086https://repozytorium.kozminski.edu.pl/handle/item/1759CC-BY-4.0ethnocentrismconsumer attitudesconsumer boycottwar in Ukraineethnocentrismconsumer attitudesconsumer boycottwar in UkraineDifferentiation of Polish and Ukrainian consumers’ attitudes to Russian brands and international brands remaining on the Russian marketDifferentiation of Polish and Ukrainian consumers’ attitudes to Russian brands and international brands remaining on the Russian marketArticle