Tomasz Domański2025-07-252025-07-2520142658-084510.7206/mba.ce.2084-3356.124https://repozytorium.kozminski.edu.pl/handle/item/1468CC-BY-NC-ND-4.0value creationnpv-relevant product descriptionvalue driversb2b marketingvalue creationnpv-relevant product descriptionvalue driversb2b marketingMarketing of Higher Education: Future ChallengesMarketing of Higher Education: Future ChallengesArticle