Snobbish Bandwagoners: Ambiguity of Luxury Goods’ Perception

Beata Stępień2025-07-252025-07-2520182658-084510.7206/jmba.ce.2450-7814.220https://repozytorium.kozminski.edu.pl/handle/item/1562CC-BY-NC-ND-4.0customer value perceptionluxury goods sectorluxury fashionsnob effectbandwagon effectprestige-seeking behaviornew luxury marketscustomer value perceptionluxury goods sectorluxury fashionsnob effectbandwagon effectprestige-seeking behaviornew luxury marketsSnobbish Bandwagoners: Ambiguity of Luxury Goods’ PerceptionSnobbish Bandwagoners: Ambiguity of Luxury Goods’ PerceptionArticle