Application of Aaker’s Brand Personality Scale on Human Brands in Surf Sports

Agata Kakitek2025-07-252025-07-2520182658-084510.7206/jmba.ce.2450-7814.240https://repozytorium.kozminski.edu.pl/handle/item/1611CC-BY-NC-ND-4.0human brandsbrand personality scalesbrand personality attributesprinciple factory analysissportshuman brandsbrand personality scalesbrand personality attributesprinciple factory analysissportsApplication of Aaker’s Brand Personality Scale on Human Brands in Surf SportsApplication of Aaker’s Brand Personality Scale on Human Brands in Surf SportsArticle