Marketing Communication as Company Dialogue with the Market: Value Creation and Integration Perespective

Jan, W. WiktorW. WiktorJan2025-07-252025-07-2520142658-084510.7206/mba.ce.2084-3356.130https://repozytorium.kozminski.edu.pl/handle/item/1474marketing communicationvalue marketingmarketing mixmarketing communicationvalue marketingmarketing mixMarketing Communication as Company Dialogue with the Market: Value Creation and Integration PerespectiveMarketing Communication as Company Dialogue with the Market: Value Creation and Integration PerespectiveArticle