Enhancing Service Brand Passion Through Self-Congruity: The Moderating Role of Gender and Age

Faheem Gul GilalAmjad Ali MemonNaeem Gul GilalRukhsana Gul GilalAhsan Ali Memon2025-07-252025-07-2520222658-084510.7206/cemj.2658-0845.76https://repozytorium.kozminski.edu.pl/handle/item/1703CC-BY-4.0service brand passionactual self-congruityideal self-congruityuser image congruityimage use congruityservice brand passionactual self-congruityideal self-congruityuser image congruityimage use congruityEnhancing Service Brand Passion Through Self-Congruity: The Moderating Role of Gender and AgeEnhancing Service Brand Passion Through Self-Congruity: The Moderating Role of Gender and AgeArticle