Halina Waniak-MichalakJan Michalak2025-07-252025-07-2520242658-084510.1108/CEMJ-05-2023-0230https://repozytorium.kozminski.edu.pl/handle/item/1774CC-BY-4.0controversynarrativesstakeholdersincrementalinformationimpressionstrategycontroversynarrativesstakeholdersincrementalinformationimpressionstrategyDoes reaction to controversy in corporate narratives depend on its signifi cance for various stakeholders?Does reaction to controversy in corporate narratives depend on its signifi cance for various stakeholders?Article