Effect of consumer self-discrepancy on materialism and impulse buying: the role of subjective well-being

Linas PupelisBeata Seinauskiene2025-07-252025-07-2520232658-084510.1108/CEMJ-12-2021-0154https://repozytorium.kozminski.edu.pl/handle/item/1734CC-BY-4.0self-discrepancymaterialismimpulse buyingsubjective well-beingLife satisfactionself-discrepancymaterialismimpulse buyingsubjective well-beingLife satisfactionEffect of consumer self-discrepancy on materialism and impulse buying: the role of subjective well-beingEffect of consumer self-discrepancy on materialism and impulse buying: the role of subjective well-beingArticle