Faheem Gul GilalAbdul Khalique GadhiRukhsana Gul GilalNaeem Gul GilalNa ZhangZhenxing Gong2025-07-252025-07-2520202658-084510.7206/cemj.2658-0845.20https://repozytorium.kozminski.edu.pl/handle/item/1644CC-BY-4.0intrinsic religiosityextrinsic religiosityluxury purchase intentioncustomer brand loyaltyintrinsic religiosityextrinsic religiosityluxury purchase intentioncustomer brand loyaltyTowards an Integrated Model of Customer Religiosity: A Self-Determination Theory PerspectiveTowards an Integrated Model of Customer Religiosity: A Self-Determination Theory PerspectiveArticle