In Search of Ecological Norms in Brand Personality Diagnostics

Oleg GorbaniukMichał Wilczewski2025-07-252025-07-2520172658-084510.7206/jmba.ce.2450-7814.186https://repozytorium.kozminski.edu.pl/handle/item/1591CC-BY-NC-ND-4.0brand personalitysymbolic benefitsecological levelnormalizationquantitative researchgoods and servicesbrand personalitysymbolic benefitsecological levelnormalizationquantitative researchgoods and servicesIn Search of Ecological Norms in Brand Personality DiagnosticsIn Search of Ecological Norms in Brand Personality DiagnosticsArticle