Metaverse technologies in product management, branding and communications: virtual and augmented reality, artificial intelligence, non-fungible tokens and brain-computer interface

Nir Kshetri2025-07-252025-07-2520232658-084510.1108/CEMJ-08-2023-0336https://repozytorium.kozminski.edu.pl/handle/item/1750CC-BY-4.0augmented realityvirtual realitymetaverseaugmented realityvirtual realitymetaverseMetaverse technologies in product management, branding and communications: virtual and augmented reality, artificial intelligence, non-fungible tokens and brain-computer interfaceMetaverse technologies in product management, branding and communications: virtual and augmented reality, artificial intelligence, non-fungible tokens and brain-computer interfaceArticle