Using a Surname in a Trademark: Has the Messi Case Changed Case-Law?

Le Van AnhJoanna Buchalska2025-07-252025-07-2520222080-108410.7206/kp.2080-1084.541https://repozytorium.kozminski.edu.pl/handle/item/2555CC-BY-4.0trademarksurnamereputationznak towarowynazwiskoreputacjaUsing a Surname in a Trademark: Has the Messi Case Changed Case-Law?Using a Surname in a Trademark: Has the Messi Case Changed Case-Law?Article