Systematization and measurement of perceived changes in consumer’s self-image due to the usage of service brands

Oleg GorbaniukAleksandra MaciejewskaAleksandra KisielMagdalena KolańskaJustyna Filipowska2025-07-252025-07-2520142658-084510.7206/mba.ce.2084-3356.98https://repozytorium.kozminski.edu.pl/handle/item/1488CC-BY-NC-ND-4.0usługiwizerunek markiobraz siebiekorzyści vs stratywizerunek konsumentausługiwizerunek markiobraz siebiekorzyści vs stratywizerunek konsumentaSystematization and measurement of perceived changes in consumer’s self-image due to the usage of service brandsSystematization and measurement of perceived changes in consumer’s self-image due to the usage of service brandsArticle