Brand-Related User-Generated Content in Simulation Video Games: Qualitative Research Among Polish Players

Magdalena Hofman-Kohlmeyer2025-07-252025-07-2520212658-084510.7206/cemj.2658-0845.41https://repozytorium.kozminski.edu.pl/handle/item/1668CC-BY-4.0user-generated contentbranded contentvideo gamesgame moddinguser-generated contentbranded contentvideo gamesgame moddingBrand-Related User-Generated Content in Simulation Video Games: Qualitative Research Among Polish PlayersBrand-Related User-Generated Content in Simulation Video Games: Qualitative Research Among Polish PlayersArticle