Decision Making in Reference to Model of Marketing Predictive Analytics

Piotr TarkaMaciej Łobiński2025-07-252025-07-2520142658-084510.7206/mba.ce.2084-3356.90https://repozytorium.kozminski.edu.pl/handle/item/1497CC-BY-NC-ND-4.0model of predictive analyticsmarketingdecisionsmodel of predictive analyticsmarketingdecisionsDecision Making in Reference to Model of Marketing Predictive Analytics – Theory and PracticeDecision Making in Reference to Model of Marketing Predictive Analytics – Theory and PracticeArticle