The Ties That Bind: Do Brand Attachment and Brand Passion Translate Into Consumer Purchase Intention?

Faheem Gul GilalNaeem Gul GilalRukhsana Gul GilalZhenxing GonWaseem Gul GilalMuhammad Nawaz Tunio2025-07-252025-07-2520212658-084510.7206/cemj.2658-0845.39https://repozytorium.kozminski.edu.pl/handle/item/1666CC-BY-4.0brand attachmentbrand passionpurchase intentionbrand attachmentbrand passionpurchase intentionThe Ties That Bind: Do Brand Attachment and Brand Passion Translate Into Consumer Purchase Intention?The Ties That Bind: Do Brand Attachment and Brand Passion Translate Into Consumer Purchase Intention?Article