The Effect of Online Reviews on Consumer-Based Brand Equity: Case-Study of the Polish Restaurant Sector

Magdalena Brzozowska-WośBruno Schivinski2026-05-142026-05-1420192658-084510.7206/cemj.2658-0845.1https://repozytorium.kozminski.edu.pl/handle/item/3895CC-BY-NC-ND-4.0The Effect of Online Reviews on Consumer-Based Brand Equity: Case-Study of the Polish Restaurant SectorArticleconsumer-based brand equityeWOMrestaurant sectorconsumer-based brand equityeWOMrestaurant sector0000-0002-8433-06850000-0002-4095-1922Politechnika GdańskaRMIT University