K-Pop and K-Car: The Underpinnings of 21st-Century Korean Cultural and Industrial Successes

Amee KimElton G. McGoun2025-07-252025-07-2520222658-084510.7206/cemj.2658-0845.77https://repozytorium.kozminski.edu.pl/handle/item/1704CC-BY-4.0K-popKorean automotive industrycultural industryperceived brand authenticitytechnologyK-popKorean automotive industrycultural industryperceived brand authenticitytechnologyK-Pop and K-Car: The Underpinnings of 21st-Century Korean Cultural and Industrial SuccessesK-Pop and K-Car: The Underpinnings of 21st-Century Korean Cultural and Industrial SuccessesArticle