Ngoc Thi Hong NguyenEdyta Rudawska2025-07-252025-07-2520222658-084510.7206/cemj.2658-0845.84https://repozytorium.kozminski.edu.pl/handle/item/1711CC-BY-4.0mobile marketingcultural theoriescross-culturaltechnology acceptancemobile marketingcultural theoriescross-culturaltechnology acceptanceIntegrated Cultural Theories on Mobile Marketing Acceptance: Literature ReviewIntegrated Cultural Theories on Mobile Marketing Acceptance: Literature ReviewArticle