Reasons for ignoring versus paying attention to country of origin among consumers of durable goods brands

Marzanna Katarzyna Witek-HajdukAnna Grudecka2025-07-252025-07-2520232658-084510.1108/CEMJ-02-2022-0024https://repozytorium.kozminski.edu.pl/handle/item/1737CC-BY-4.0COO dimensionconsumer perception of the COOdurable goodsqualitative studyCountry of origin (COO)Country of origin (COO)COO dimensionconsumer perception of the COOdurable goodsqualitative studyReasons for ignoring versus paying attention to country of origin among consumers of durable goods brandsReasons for ignoring versus paying attention to country of origin among consumers of durable goods brandsArticle