Values and Lifestyle Segmentation of Poles 55+ and It’s Implications for Consumers’ Attitudes and Behaviour

Dominika Maison2025-07-252025-07-2520142658-084510.7206/mba.ce.2084-3356.121https://repozytorium.kozminski.edu.pl/handle/item/1465CC-BY-NC-ND-4.0grey marketsegmentationvaluesconsumer behavioradvertisinggrey marketsegmentationvaluesconsumer behavioradvertisingValues and Lifestyle Segmentation of Poles 55+ and It’s Implications for Consumers’ Attitudes and BehaviourValues and Lifestyle Segmentation of Poles 55+ and It’s Implications for Consumers’ Attitudes and BehaviourArticle